Blog
I have things to say.
Free PPC Keyword Match-Type Bulk Editor
Quickly generate and format Broad, Phrase, and Exact match keywords for Google and Microsoft Ads with my free PPC Keyword Match-Type Bulk Editor. Whether you’re scaling your ecommerce business or refining local service campaigns, this tool saves you time and reduces manual errors—so you can focus on strategy, not syntax.
Free PPC Conversion Rate Calculator
Use my custom-built PPC Conversion Rate Calculator to optimize your advertising campaigns. Perfect for Google Ads, PPC, and other platforms, this tool calculates the exact conversion rate needed to meet your goals. Improve ROAS and maximize ad performance with this essential calculator for advertising, conversion rate optimization, and PPC success.
Free Digital Marketing Audits
Digital Marketing Glossary: Need-to-Know Terms
This Digital Marketing Glossary is designed for marketers, business owners, students, and more. This guide offers clear definitions and practical examples of essential marketing terms, helping you make informed decisions and optimize your campaigns. Explore key concepts like ROAS, conversion rate, and customer acquisition cost, and gain valuable insights for the detailed blog posts available on our site.
True Crime, Privacy, & Girl Scout Cookies; The Golden State Killer Case & Prop 20
As a journalist who found himself unexpectedly close to the Golden State Killer case, I learned firsthand the importance of ethical reporting and collaboration in uncovering critical information.
SacCity Express Archive
A published archive of my contributions to the SacCity Express, the student news paper at Sacramento City College.