PPC CONV RATE CALCULATOR
This is the first thing I do with any new client interested in running paid media ads. Before we talk strategy or creative, we need to ask: does the math work out?
How to use this tool:
Enter your expected ad budget, ROAS goal, average order value, and cost per click. You'll get back the minimum conversion rate and how many conversions you'll need. Scroll down to see how different CPC values affect your conversion requirements.
Enter your expected ad budget, ROAS goal, average order value, and cost per click. You'll get back the minimum conversion rate and how many conversions you'll need. Scroll down to see how different CPC values affect your conversion requirements.
Total Clicks
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Conversions Needed
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Total Revenue
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Conv. Rate
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Result Summary
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Scrll through this chart to see how changes in CPC affect the conversion rate required to hit your ROAS goal.
| CPC | Clicks | Conv. Rate |
|---|