PPC Conversion Rate Calculator
This is the first step I take for any new PPC strategy or client audit. Enter or choose presets for your key metrics to see exactly what conversion rate you need to hit your ROAS goal. No experience needed—this guide walks you through each step.
Step 1: Ad Spend ($)
Your total advertising budget. Decimals allowed.
Step 2: Desired ROAS (%)
Your target return on ad spend (300 = 3× revenue).
Step 3: Avg. Order Value ($)
Average revenue generated per order.
Step 4: Avg. CPC ($)
Average cost you pay per click.
Total Revenue
$0.00
Total Clicks
0
Total Conversions
0
Conversion Rate
0.00%
CPC vs. Conversion Rate Requirements: Scroll to view how different CPCs affect the conversion rate you need.
| CPC | Clicks | Conv. Rate |
|---|