Required Conversion Rate (CVR) Finder by Cam Richtik

Use this to plan your PPC budget and confirm your ROAS goal is realistic before spending. Enter your ad budget, target ROAS, average order value (AOV), and cost per click (CPC) to see the minimum CVR you need.

Ad Budget ($)

Target ROAS (x)

Avg. Order Value ($)

Avg. Cost Per Click ($)

Total Clicks

Conversions Needed

Total Revenue

Required CVR

Result Summary

This table shows how CPC changes the required rate.

CPC	Clicks	Required CVR

What is a good PPC Conversion Rate

There is no single good rate. The right target depends on your CPC, AOV, budget, and ROAS goal. Use this calculator to see the required Conversion Rate for your inputs. If the result is above 25 percent, most stores will struggle to maintain it without an exceptional offer and funnel.

How to calculate PPC Conversion Rate

Actual Conversion Rate is conversions divided by clicks. This planner works in reverse to tell you the rate you need by turning budget into clicks and revenue into conversions. That is why both CPC and AOV matter.

How CPC and AOV change required Conversion Rate

Higher CPC means fewer clicks for the same budget, so your required rate rises. Higher AOV means fewer conversions are needed to hit revenue, so your required rate falls. If CPC is high, improve quality score or test new audiences. If AOV is low, try bundles or post purchase upsells.